Everyday we are surrounded by social media, by communication, by the internet and especially by Facebook (aspect of online community/ everyone is a social artist). The biggest social network plays a relevant role in the life of 1,5 billion people in the world, that’s how many users are monthly active. I think information like this and results of surveys and studies about Facebook is important to know in what kind of “internet area” we are active. That’s why I looked up lots of different Facebook studies to find out what the average person on Facebook is and made this video out of it:
One of the best studies I found is from Wolfram Research, you can find it here. Once again, to get an overview of the information for the average Facebook user:
- 57 % female and 43 % male user (these numbers are just estimated!, socialmediatoday.com)
- users don’t have to specify their gender, “costum” is possible since this February (fusion.net)
- women have 8 % more friends and share and comment more than men, in average 342 friends
- the majority of active users are between 25 and 34 years old (28 %, statista)
- the leading country based on users are the USA (151 million), second India (109 million) and third Brazil (70,5 million), statista but the most active users should come from Canada (adweek.com)
- women post the most about travel, family& friends and career& money, men more about sports, quotes& life philosophy or special occasions (stephenwolfram.com)
- there are 300 million photo uploads every day (zephoria.com)
- the most fans on Facebook has Cristiano Ronaldo (108 million likes), second Shakira (103 million likes) and third Vin Diesel (95 million likes), statista
- the leading product brand is Coca Cola (95 million likes), statista, more about brands here
Facebook as a cultural product
All these information are not just numbers and statistics, there is also a meaning behind. First, it is the new way of communication what shows a development for our culture. In regard to the theses of the Frankfurt School, which we dealt with in the course, this is a product of the cultural industry. It is amusement and entertainment for the users, it is about commercialisation and representation in the internet. On one side, the users are part of an online mass production but are treated individual because of their own timelines on the other side.
Secondly, Facebook is part of a manipulation because the selection of posts is in the power of the system and influencing our relationships to friends e.g. when you don’t see any posts of a friends for months only because the system of Facebook thinks you are more interested in other people. Moreover, Facebook is getting a gatekeeper like this which is part of the monopolisation and concentration on the media market.
Finally , this social network is part of our culture in my opinion because it is influencing other cultural products like film, theater or books and it is a part of he construct of the future society which is internationally connected. Additionally, the fact of the fandom lived and represented on Facebook is changing the culture of celebrities, brands, products and actually everyone because everyone can get famous and Facebook is an important factor of that.
Sources of Photos: Facebook, Wolfram Research