The average Facebook person

Everyday we are surrounded by social media, by communication, by the internet and especially by Facebook (aspect of online community/ everyone is a social artist). The biggest social network plays a relevant role in the life of 1,5 billion people in the world, that’s how many users are monthly active. I think information like this and results of surveys and studies about Facebook is important to  know in what kind of “internet area” we are active. That’s why I looked up lots of different Facebook studies to find out what the average person on Facebook is and made this video out of it:

One of the best studies I found is from Wolfram Research, you can find it here. Once again, to get an overview of  the information for the average Facebook user:fb-gender

  • 57 % female and 43 % male user (these numbers are just estimated!,
  • users don’t have to specify their gender, “costum” is possible since this February (
  • women have 8 % more friends and share and comment more than men, in average 342 friends
  • the majority of active users are between 25 and 34 years old (28 %, statista)
  • the leading country based on users are the USA (151 million), second India (109 million) and third Brazil (70,5 million), statista but the most active users should come from Canada (
  • fb-topics-postedwomen post the most about travel, family& friends and career& money, men more about sports, quotes& life philosophy or special occasions (
  • there are 300 million photo uploads every day (
  • the most fans on Facebook has Cristiano Ronaldo (108 million likes), second Shakira (103 million likes) and third Vin Diesel (95 million likes), statista
  • the leading product brand is Coca Cola (95 million likes), statista, more about brands here

Facebook as a cultural product

All these information are not just numbers and statistics, there is also a meaning behind. First, it is the new way of communication what shows a development for our culture. In regard to the theses of the Frankfurt School, which we dealt with in the course, this is a product of the cultural industry. It is amusement and entertainment for the users, it is about commercialisation and representation in the internet. On one side, the users are part of an online mass production but are treated individual because of their own timelines on the other side.

Secondly, Facebook is part of a manipulation because the selection of posts is in the power of the system and influencing our relationships to friends e.g. when you don’t see any posts of a friends for months only because the system of Facebook thinks you are more interested in other people. Moreover, Facebook is getting a gatekeeper like this which is part of the monopolisation and concentration on the media market.

Finally , this social network is part of our culture in my opinion because it is influencing other cultural products like film, theater or books and it is a part of he construct of the future society which is internationally connected. Additionally, the fact of the fandom lived and represented on Facebook is changing the culture of celebrities, brands, products and actually everyone because everyone can get famous and Facebook is an important factor of that.

Sources of Photos: Facebook, Wolfram Research


Sharing intention

…hashtag  #travel    #shopping   #sushi    #selfie    #aftersex

Sometimes you think the people in social networks have to share everything of their lifes. That is how they present themselves in social media. That is how they want to be seen by others.


But I have to admit that I often have the same feeling. I just need to share this with my friends. Right now. Some of my friends, especially here in Erasmus, are already annoyed because I am also the “Selfiiieee Time” person (but this time is just happening once and I want to capture the moment). I can understand people who are posting a lot about their lifes and I am interested in. In opposite I cannot understand how you can have an empty profile in Facebook with maybe three posts per year as a young person.

But I know that there are other people, my friends as well, who cannot understand this at all. Once a friend asked me:

“Lisa, why do you actually wanna share everything the people on the internet?”

That’s a really good question I thought.

But what can you do when you always get asked this?

But what can you do when you always get asked this?

The reason for all this – I call it sharing intention – could be that I have five blogs and I actually want to write something on every single one but of course there is also the private life I have to follow. So first, there is this blog about media and politics which I started, or still have next to this one, in German. Then I started a travel blog in summer because of my Erasmus and some other travels. There I integrated my older travel blog about Australia and New Zealand, which I wrote in 2012/13. And because of my new hobby and passion of knitting I started a blog about this, too… here in the lonely Finland. So the sharing on Facebook or Twitter is important for my blog traffic and as well for my future career.

Every social network is different

I think another reason is my study field in media. I just have to be informed what is happening in social media and blogs and how these platforms are developing. In addition I am just an open-minded person who like to share stories with her international friends e.g. on Facebook.

socialmediaAnd for me every social network is special, they are transferring different connections and feelings. For example Facebook is like a digital diary for me, Twitter is more for business and professional media and when I am on exhibitions or meetings and Instagram (although I am not yet having a profile there) for photos and lifestyle. Also Whatsapp has an impact on this sharing intention, e.g. when I change my profile picture and get reactions on this back, but I would say Whatsapp is really more for the closer circle of friends.

But sometimes I think I am getting too crazy with all this posting and sharing stuff. Last week I even had many things I wanted to post at the same time but I didn’t want them to be regardless so I kind of made a “posting plan” and agreed to myself to post the other thing a day later.

Do you also sometimes have this feeling?

I still think I am a bit alone with this “addiction”. Haha. Thanks.

Media in china

China is the largest media market in the world, and has the world’s largest online population. (bbc)

Who owns the media?


How is cencorship dealt with?


  • The Chinese government has been controling both traditional and new media to avoid potential subversion of its authority.
  • Control media by using monitoring systems and firewalls, shuttering publications or websites, and jailing journalists, bloggers, and activists who desagree with the governament.
  • They are trying to hide the existence of cencorship from the public.  
  • An error page appears when user attempts to access censored/blocked websites.

Watchdogs & media safeguards

  • the notion of the press as watchdogs of power is embedded in the   self‐definition of journalists
  • Journalists are able to criticize power abuse even when criticism pointed at major state policies is frowned upon
  • threats with exposure to make the public more aware

How does the media works?

Top priority of the Chinese government: Connecting with other Chinese online.

Social media are blocked in China


  • YouTube
    • Youku launched 2006
  • Facebook
    • renren launched 2005
    • kaixin001 launched 2008
  • Twitter
    • SINA WEIBO launched 2008

Companies use social media in China to conduct consumer research, shift brand preference, launch products, and manage crises.

Free Press? No.

Active direct marketing


Yesterday I found this video about an interesting and funny way of marketing on a blog. Enjoy!

The video was recorded on the 25th October in Lisboa “Estádio da Luz” at the match of the two Portuguese football teams from Lisaboa: Benefica and Sporting. The Emirates wanted to show like this their enthusiasm as a main sponsor of the football club Benefica. In my opinion this is a great way of direct marketing and to attract attention worldwide because it is short, funny, comprehensible and innovative.

Social Trendy News


This was the task this week and here is what my Group (A and E mixed) made out of it:

We want to establish a news programme about social media, trends and people. We want to show what is going on in social media, which trends are just coming up in general, in fashion as well as in lifestyle and IN and FROM social media. We want to interact with our viewers through Facebook or Twitter, they can send us suggestions and be part of the programme like this. We want to entertain and inform young people in a trendy and open way of presentation. We want to do:


Time and Topics:

  • every evening around 9pm
  • as a normal tv programme
  • available online (stream) or per App
  • trends in and from social media (fashion, media, lifestyle, stars) in a european way
  • social media celebreties (blogger, youtuber – also in a talk or skype)

“The Bathtime Stories”: we invite celebreties like blogger or youtuber or other stars in our studio and talk with them in a bath to make it more casual and relaxed.

Way of presentation:

  • alternativ and young
  • professional but not too serious
  • easy and relaxed way of telling the news (no desk)
  • funny and cool (jokes included)
  • social media integrated (App, Online Stream, Twitter Timeline, Facebook, Whatsapp Chat,…)

Style of the anchors:

  • casual (piercings and tattoos allowed)
  • mixed gender and nationality
  • always girl and boy as anchors
  • young (20-35)
  • around 5 members for different shifts

As an example we have the german-swiss social TV programm “joiz“, see more here.


Set-up of the studio:

  • cosy and colorful
  • feeling like in a living room
  • green plants for decoration
  • media equipment like screen for chats, skype or twitter
  • no green screen in the main studio

How could it look like? (video in english with Finnish star in Germany, Samu Haber, Sunrise Avenue Band –> watch it!)


Photo: Duck: Elena Naylor CC BY 3.0, via Wikimedia Commons

News presentation & selection (Germany)

Last time in the media channels and platform course we spoke about news, their presentation and selection. For me the development in the German news are getting more modern every year. Last week the most important news programme “Tagesschau” just had a changing that they show now the legs of the anchor which makes it a bit more flexible and open for the viewer. For that they did some crazy marketing via Social Media – and that for a traditional format. Thumbs up!

In the group discussion I shared my experience in the German way of news presentation with the others because I am very interested in this topic. I noticed that the anchor sometimes asks questions to the viewer what seems quite modern and interactive for me. For example these are open questions like “Did you ever think of..?” or “What would you do if this happens…?” because like this you get the biggest attention of the audience.

Another thought was that we as media producers should always keep in mind that the viewer, the costumer is the focus of our “product” – our programme. That’s what I once learned from a news journalist of BBC at a media congress in Leipzig and what I always remember. Especially in the interactive time of Social Media and Youtube it is important for marketing and branding to get in touch with your viewers through these platforms.

In the “Tagesschau” they said for a long time after some news … “and more information on our website bla bla” but a lot of people were complaining (and I agree) because it makes no sense for the viewer to know that there is a website – of course there is a webiste but I am now watching the TELEVISION to see your programme. And after this they changed it now to add some extra information WHAT you can get if you look it up again on the website… okay a bit more senseful 😉 But still I think, there can be more improvements like including the app more and some contact to Facebook or Twitter but on the other hand (I know) they have to be “professional” and “serious”.

But sometimes they are still crazy – they made an extra video just because of this #legfreedom thing:

Oh now I talked too much about just one programme, of course there are A LOT of news programmes in Germany like ZDF heute or for Berlin RBB Aktuell or a bit more European from the French-German channel Arte the ARTE Journal. For the private channels there is RTL Aktuell or Pro7 Newstime.